Search and ranking results
How does the search function work in the Porsche Shop? What influences the order of the listed products?
The search function in the Porsche Shop aims to show you the most suitable and relevant search results.
Upon entering a search query, the search engine first searches all data records for matches. The search considers various elements such as titles, texts, attributes (such as colors and sizes), synonyms, word corrections, and language properties to produce a set of results. The textual relevance aims to narrow down your search query to the matching products.
In the next step, these pre-filtered results are ordered using different criteria. This sorting of products into product or search result pages is called “ranking”. This ensures that the products most relevant to your search query appear first, while less relevant results appear later. Below you will find information about the ranking criteria we use (relevance strategy):
Business relevance: Criteria such as margin, sales, number of units sold and return rates are taken into account. These criteria are determined by Porsche Sales & Marketplace and are taken into account on all category and search result pages.
AI-based ranking: With AI-based ranking, trends in user behavior are analyzed and detected using artificial intelligence. The online behavior of all users is analyzed for the individual products and the same information is provided to all users. This means that products with higher click-through and conversion rates are ranked higher and products with lower click-through and conversion rates are prioritized lower. AI-based ranking is activated as soon as sufficient data on user behavior is available.
Personalization: If Porsche Sales & Marketplace has enough individual data to personalize your search and you have given your consent to the recording of individual user behavior, the search results will be sorted based on your personal preferences. AI-based ranking is deactivated as soon as personalized display results are delivered. Your individual click and conversion behavior is analyzed and an individual ranking is displayed.
Selected products: In addition, certain products can be highlighted by Porsche Sales & Marketplace by placing them at the top of the product or search result page. These products are selected by Porsche Sales & Marketplace based on defined criteria and marked with “Porsche Selection”.
Sorting options on product and search result pages
As a customer, you have various options to change the order of the products on a product or search result page. Sorting options include:
Sorting by “Price ascending”: Sorting by the “Ascending” offer price shows items with the lowest price at the top and items with the highest price at the bottom.
Sorting by “Price descending”: Sorting by the “Descending” offer price shows items with the highest price at the top and items with the lowest price at the bottom.
Sorting by “New”: Sorting by “New” shows the products at the top that were last published on the platform.
Sorting by “Top results”: When sorting by “Top results”, we show you the best results for your search query. The ranking of the products under “Top results” is determined by the following three ranking criteria: business-relevant criteria, AI-based ranking (based on the behavior of all users), personalization (based on your individual user data). You can find more information under “Relevance Strategy”.